Google 2020 core update : Tips For Improving Your Site's Rank
In 2020, Google has finally given us something new which is helpful for us to analyse how we can improve our site’s ranking.
Sometimes, new updates can negatively impact our site in a way so that site’s ranking in google search can badly affect.
Google advised previously that you can’t do anything to fix your site at high ranking as after core updating in site,
if you see reduction in site’s ranking. But Google has added something new to it that you should focus on your content.
If the content is unique to your site then it will reach you on the top ranking.
What has to change?
When you are going to start working on the site, then the first question which arises in the mind is -
What has to change in site? What should I do to make the site's rank better after core updating?
What can I do?
For this, google advised that focusing on ensuring you’re offering the best content you can. There are some questions
which you should give a thought, While evaluating the content of your site.
Does the content provide original information, reporting, analysis & research?
Does the content provide an essential, complete or comprehensive description of the topic?
Does the content provide deep evaluation or interesting information that is beyond obvious?
Does the headline or page title provide a descriptive, helpful summary of the content?
Does the headline or page title avoid being exaggerated or shocking in nature?
Is this the sort og page that you want to bookmark it, share it with friends, or recommend it?
Would you expect to see this page content referenced in a book or encyclopedia ?
Make sure that this content is not a copying of another's content?
Is this content written by an expert or enthusiast who demonstrably knows the topic well?
Does the content present information in a way that makes you want to trust it, such as clear sourcing,
evidence of the expertise involved, background about the author or the site that publishes it?
Is the content free from easily-verified factual errors?
Would you feel comfortable trusting this content for issues relating to your money or your life?
If you researched the site producing the content, would you come away with an impression that it is well-trusted and
well-recognized as an authority on its topic?
Presentation and Production questions:
Does content display well for mobile devices when viewed on them?
Does the content have an excessive amount of ads that distracts it from the main content?
Is the content free from spelling errors and stylish issues?
Was the content produced well, or it looks like it is produced in a hurry way and sloppy?
Does the content provide substantial value when compared to other pages in search results?
Does the content seem to be serving the genuine interests of visitors to the site?
Does it seem to exist solely by someone attempting to guess what might rank well in search engines?
Quality raters instructions and EAT:
As everyone knows, given instructions are very useful for analysing any site or any content, so as many experts
said that quality raters instructions or guidelines are helpful for websites ranking improvement and other SEO techniques.
EAT is an acronym for-Expertise, Authoritativeness and Trustworthiness. As Google said that EAT guidelines will help you with how
your website content is doing and ranking through its perspective.
What can we do about it?
We know that content quality matters, but that's a hazy concept that can be hard to pin down. If you've faced loss in
a core update, it is worth assessing if your content is well matched to the needs of your visitors, including whether it's
accurate, up to date, and generally written in a way that demonstrates expertise.