When was the last time you thought to buy a product by seeing a Poster or through an advertisement on newspaper or magazines?
Nowadays we mostly overlook these things. With the evolving technology we all are switching towards the digital media. The advertisement through various digital channels such as search engines, websites, social media or email is known as Digital Marketing.
Be it be a small or big business, everyone is trying to capture the online marketplace and promote their Brand. Various digital marketing strategies such as SEO, Content Marketing, Social Media Marketing, SEM, PPC or Email Marketing are being used. These helps them to seek Real-Time results related to Website Traffic, Lead Generation, Conversions etc.
Digital Marketing is such a powerful platform that it has transformed the way of engaging with the customers. It is a cost-effective solution to communicate and engage with your ideal target audience.One can sit at home and expand the business not only at local levels but at international levels.
We all use Social media sites such Facebook, Twitter, Instagram etc. These were made with an idea to connect and keep in touch with each other right?
But Digital Marketing being a multi-channel approach has even converted the medium of socialising into the medium of advertisement. It uses the profile data and delivers advertisements directly to individual users. The advancement is to such an extent that one can target specific age group, locations, income levels and much more.
Everyone wants that they should be on the first page of the search results of the search engines, for this various optimization techniques are there. Some of them are paid while others are free of cost.
These techniques are broadly classified as:
a. On-Page Optimization : It mainly deals with what is present on your site.
b. Off-Page Optimization : It is based on how authoritative/ popular your site is.
On-Page SEO refers to how well you have represented the content on your site. In this optimization is done in the various parts of the website to affect the rankings on the search engine. The key elements of a successful on page optimization are :
1. SEO Optimized Domain Name
2. Canonical Tags
3. Meta Tags
4. Heading Tags
5. Images along with Alt Text
7. No 404 Error Pages or Hidden Text
8. Robots Meta Tags
9. Site Map
10. Page Content Quality
Off-Page SEO is all about how well reputed or popular your website is. In this focus is mainly on increasing the authority of the website by acquiring various backlinks to the page. The quality and the number of these backlinks play the key role. This can be attained through an array of methods listed below :
1. Article Submission
2. Blog Submission
3. Directory Submission
4. Classified Submission
5. Social Bookmarking
6. RSS Feeds Submission
7.Competitor Link Analysis
8. Form Link Building and Link Exchange
9. Form Link Building and Link Exchange
10. Link Popularity
To attain the best results from Digital Marketing one should initially consider the overall business goal and then create digital marketing goals aligned to those objectives. Take advantage of various effective Digital Marketing Services such as Search Engine Optimization (SEO), PPC Management and Social Media Management and grow your business.
We provide digital marketing training classes in Gurgaon. For more information about the course please call at +91 7289908088