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Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The term digital marketing has grown in popularity over time. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options:
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Analytics
  • Marketing automation
  • Mobile marketing
  • Web development
  • Email marketing
  • Interactive technology such as AI
  • ₹14000₹24000  41% Discount


    •  24 hours on-demand Support
    •  9 Supplemental Resources
    •  Full lifetime access
    •  Access on mobile and TV
    •  Certificate of Completion

    You Will Learn Here About Search Engine Optimization

    Search engine optimization is the process of making a web page easy to find, easy to crawl, and easy to categorize.SEO is an art to increase visibility of website in search engine. A constant work on Seo will definitely bring success in digital marketing. Here are some factors which ensure that SEO is really very important for digital marketing: Generally a user refers those websites which have higher ranking in search engine.In today's time various startups come into existence daily and many of them don’t survive for long term. Why? The simplest answer to this is that they were not able to prove their worth and existence. SEO acts as an elixir for startups. SEO is not all about getting your website ranked in the organic results but also help in improving the experience of the user and grow your business.
    SEO has various advantages such as :
  • It is cost-effective solution for startups.
  • It is sustainable - its results last for long term.
  • It helps to increase ROI. More conversions means more business profits
  • It helps to create brand awareness for high ranking of the site.
  • It results up with better understanding of the customer in terms of demographics and preferences

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    Course Content and Syllabus for Digital Marketing

    Introduction to Digital Marketing Search Engine Marketing (SEO) Search Engine Marketing (PPC) Email Marketing
    Digital Display Advertising Social Media Marketing Mobile Marketing Analytics
    Strategy & Planning The Digital Marketing Institute Method Definition of the DMI Method The DMI Framework
    Key Concepts of Digital Marketing Traditional v. Digital Marketing The Opportunity of Digital Marketing Characteristics of Digital Marketing

    Digital Marketing Course and Duration

    Track Regular Track Weekend Track Fast Track
    Course Duration 45 - 60 Days 8 Weekends 5 Days
    Hours 2 hours a day 3 hours a day 6+ hours a day
    Training Mode Live Classroom Live Classroom Live Classroom

    We all search for various things online, but out of 100’s of search results we don’t even go to the second page of the search results right? So in such situations where already the existing brands have already created there place in the search results along with the marketplace, it becomes a great task for the new startup to create its place. The following techniques are very beneficial for them:

  • Identify the keywords that you can use and these should be top performing keywords.
  • Use startup marketing plan for brand promotions.
  • Focus on Content Creation.
  • Use Social Media for increasing your visibility.
  • Use online tools such as Google Analytics.
  • Invest in Link Building Campaigns.
  • Launch Press Releases for promotions of the events.
  • Leverage the Power of Infographics.
  • Site should be Mobile Friendly.
  • So any startup can succeed if they can attain higher searchability and visibility online.
  • SEO can help a startup create its presence and meet all its business goals.
  • It can be easily measured by the increasing quantity and quality of traffic to your website.