If you are a Digital Marketer then it's important for you to understand the advanced aspects of PPC. You should always look for a better return on investment. I have analysis different techniques to improve campaign results. If you are looking for the high campaign results then you need to improve your keywords quality score in the campaign.
6 Steps to improve your campaign ROI:-
1. Create High-Quality Score Ads - While writing your ads always check the relevance of keywords, landing page whether your ads are based on your selected keywords and landing page.
2. The Landing Page Should Be Relevant - Landing refers to a page where you land the audience to a web page through a paid campaign. That page should be similar that that paid ad. otherwise you may end up with the increase in bounce rate.
3. Remove Non-Performing keywords - Always look for the non-performing ad in the campaign. Remove those keywords which are not performing and increase the budget of performing keywords.
4. Improve Quality Score Of Keywords PPC Ads- In order to improve the quality score, you need to take care of CTR, Landing page, CPC bid, Keywords etc.
5. Create Negative keywords List In The Campaign - Make a list of negative keywords which are costing you but they not related to your services and products.
6. Use Best Match Type For Your Business - Do regular analysis in the campaign which keywords less performing, try to change their match type. If broad match keywords are not working well then change it to broad modifier match.
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